Terms of Service

To access certain features, you must create an account. You must provide accurate and complete information at registration and keep it up to date. You may register using an email address and password, or via Google OAuth. If you register via Google, you are additionally subject to Google's terms of service.

You are responsible for maintaining the confidentiality of your account credentials and for all activity that occurs under your account. Notify us immediately at hello@mymilo.travel if you become aware of any unauthorised use.

Each account is for a single individual. You may not share your credentials or allow another person to access the Service through your account.

Free accounts provide access to the destination matching conversation, scored recommendations, and the full itinerary. Free accounts may save up to 10 trips. Affiliate links are included throughout itinerary content.

The free tier does not include personalised itineraries, the budget estimate, the reservations tracker, or the Milo chat panel.

Milo Personal unlocks the full Service, including personalised itineraries, the complete day-by-day plan, the budget estimate, reservation tracking, and the Milo chat panel.

Pricing: annual plan at £39/year (billed as a single annual payment) or monthly plan at £4.99/month. Prices are inclusive of VAT where applicable. We reserve the right to adjust pricing on reasonable notice (see Section 11).

Your first complete Milo Personal experience is provided free of charge - one full itinerary with all Milo Personal features unlocked, with no payment card required. After the free trial has been used, a paid subscription is required to access Milo Personal features for subsequent trips.

Payments are processed by Stripe, Inc. By subscribing, you authorise Stripe to charge your chosen payment method on the applicable billing schedule. You are responsible for ensuring your payment method remains valid.

Subscriptions renew automatically at the end of each billing period unless cancelled before the renewal date. We will charge the applicable fee to your payment method on file at the start of each new billing period.

You may cancel your subscription at any time through your account settings or the Stripe billing portal. Cancellation takes effect at the end of the current billing period - you retain access to Milo Personal features until then.

For monthly plans, no refunds are issued for the current billing period. For annual plans, you may request a full refund within 14 days of purchase, provided you have not generated more than one personalised itinerary during that period. After 14 days, or if you have made material use of the Service, annual plans are non-refundable. This does not affect your statutory rights under the Consumer Rights Act 2015. If you believe exceptional circumstances warrant a refund, contact hello@mymilo.travel.

If you are a consumer in the United Kingdom, you may have a statutory right to cancel within 14 days of purchase under the Consumer Contracts (Information, Cancellation and Additional Charges) Regulations 2013. By using the Service and requesting that digital content be provided before the end of the 14-day cancellation period, you acknowledge that you may lose this statutory right once the digital content has been fully provided.

The Service contains affiliate links to third-party providers including Booking.com, Skyscanner, GetYourGuide, Viator, and Rentalcars.com. We earn commission on bookings made through these links. This is a material commercial relationship and we disclose it here and within the Service in accordance with the Consumer Protection from Unfair Trading Regulations 2008.

Affiliate relationships do not influence which destinations the Service recommends. The destination scoring engine operates independently of the affiliate layer. Commission structures do not affect ranking, ordering, or prominence of recommendations.

When you click an affiliate link, you leave the Service and are redirected to a third-party platform. Any booking you make on that platform is governed by that third party's own terms and conditions and privacy policy. We are not a party to any contract between you and a third-party provider, and we accept no liability for the acts, omissions, products, or services of any third party.

The Service, including its design, source code, scoring algorithms, brand, trademarks, and all original content, is our intellectual property or is licensed to us. All rights not expressly granted in these Terms are reserved.

We grant you a limited, non-exclusive, non-transferable, revocable licence to use the Service for personal, non-commercial travel planning in accordance with these Terms.

Itineraries generated for you are provided for your personal use in planning your travel. You may share itineraries with travel companions using the Service's built-in sharing features. You may not commercially exploit, resell, or redistribute generated itineraries.

You retain ownership of content you upload to the Service (such as reservation confirmations). By uploading content, you grant us a limited licence to store, process, and display it to you within the Service for the purpose of providing the features you have requested.

We may use anonymised, aggregated data derived from use of the Service (which does not identify you personally) to improve the Service, including destination data quality and recommendation accuracy.

The Service is provided on an “as is” and “as available” basis. To the fullest extent permitted by law, we disclaim all warranties, whether express, implied, or statutory.

Itineraries and recommendations are produced by automated systems. While we take reasonable steps to ensure accuracy, AI-generated content may contain errors or outdated information. We do not warrant that any itinerary, cost estimate, visa requirement, or other information will be accurate, complete, or current at the time you rely on it.

We do not guarantee that the Service will be available at all times or will be uninterrupted or error-free. We may suspend access for maintenance, updates, or for reasons beyond our reasonable control.

We are not responsible for the availability, quality, safety, legality, or suitability of any third-party service, venue, accommodation, transport, activity, or experience mentioned in or linked from the Service.

Subject to Section 9.6: (a) we shall not be liable for any indirect, incidental, special, consequential, or punitive damages, including loss of profits, loss of data, or loss of business opportunity; and (b) our total aggregate liability to you for all claims shall not exceed the greater of (i) the total amount you have paid to us in the 12 months immediately preceding the event giving rise to the claim, or (ii) £50.

Nothing in these Terms excludes or limits our liability for: (a) death or personal injury caused by our negligence; (b) fraud or fraudulent misrepresentation; (c) any liability under the Consumer Rights Act 2015 that cannot be excluded; or (d) any other liability that cannot be excluded by applicable law.

If you are a consumer, you have statutory rights under the Consumer Rights Act 2015 that are not affected by these Terms. Where digital content supplied by the Service is faulty, you may be entitled to a repair, replacement, or refund.

You may close your account at any time through your account settings. If you have an active subscription, cancellation must be processed separately (see Section 5.3).

We may suspend or terminate your account if: (a) you breach these Terms; (b) we are required to do so by law; or (c) we reasonably believe your account is being used fraudulently. Where practicable, we will give you notice and an opportunity to remedy the breach before termination.

On termination, your right to access the Service ceases. Your personal data will be handled in accordance with our Privacy Policy. Sections 6.3, 8, 9, and 12 survive termination.

These Terms, together with our Privacy Policy, constitute the entire agreement between you and us in respect of the Service and supersede all prior agreements and understandings.

If any provision of these Terms is found to be invalid or unenforceable, that provision shall be severed and the remaining provisions shall continue in full force and effect.

Our failure to enforce any right or provision of these Terms shall not constitute a waiver of that right or provision.

You may not assign or transfer your rights under these Terms without our prior written consent. We may assign our rights in connection with a merger, acquisition, or sale of substantially all of our assets, provided your rights are not materially diminished.

These Terms do not confer any rights on any person other than the parties to them under the Contracts (Rights of Third Parties) Act 1999.